Terms of Service

These Terms of Service ("Terms") govern your access to and use of the website reachrush.life (the "Website") and set out the general framework for engaging ReachRush Pte. Ltd. (UEN 202964283N), a company incorporated in Singapore with its registered office at 2 Kallang Avenue, #09-12 CT Hub, Singapore 339407 ("ReachRush", "we", "us" or "our"), for customer acquisition, channel marketing, lifecycle campaigns, conversion experiments and related professional services.

By accessing the Website, submitting an enquiry, or entering into a service agreement with ReachRush, you agree to these Terms. If you do not agree, you must not use the Website or engage our services. Where you accept these Terms on behalf of a company or organisation, you represent that you have authority to bind that entity.

These Terms operate alongside any signed proposal, statement of work, master services agreement or insertion order (collectively, "Client Agreement"). If there is a conflict between these Terms and a Client Agreement, the Client Agreement prevails for paying clients to the extent of the conflict.

1. About ReachRush and our services

ReachRush is a Singapore-based digital marketing and customer acquisition studio. We plan and deliver services that may include paid search and paid social advertising, audience strategy, landing page and offer testing, lifecycle email and retention flows, analytics and reporting, creative direction for campaign assets, channel mix planning, conversion rate optimisation support and structured experiment programmes.

ReachRush is a professional services agency. We are not a software-as-a-service platform, life coaching provider, follower-growth broker, or automated engagement bot service. We do not sell guaranteed leads, rankings, viral reach or investment returns.

Information on the Website is provided for general marketing and informational purposes. It does not constitute legal, financial or investment advice, nor does it create a binding offer until confirmed in a written Client Agreement.

2. Website use

You may use the Website for lawful purposes only. You must not:

• attempt to gain unauthorised access to our systems, accounts or data;
• introduce malware, scraping bots or other harmful code;
• interfere with the security or performance of the Website;
• copy, frame or commercially exploit Website content without our prior written consent, except for personal, non-commercial reference; or
• use the Website in a manner that infringes intellectual property, privacy or other rights of any person.

We may suspend or restrict access to the Website for maintenance, security, legal compliance or operational reasons without prior notice where reasonably necessary.

3. Enquiries and no agency relationship

Submitting a contact form, booking a call or exchanging emails does not by itself create a client relationship. A client relationship begins when both parties execute a Client Agreement or when ReachRush expressly confirms an engagement in writing.

Until a Client Agreement is in place, any discussions, audits, informal recommendations or directional feedback are provided without charge only if expressly agreed, and otherwise without obligation, warranty or duty of care beyond what is stated in these Terms.

4. Scope of services, proposals and statements of work

Our services are defined in each Client Agreement, which may take the form of a proposal, statement of work, retainer schedule or master services agreement with attached scopes. The Client Agreement will describe, as applicable:

• objectives and deliverables;
• channels and platforms in scope;
• roles and responsibilities of ReachRush and the client;
• timelines, milestones and approval stages;
• reporting cadence and success metrics used for learning, not guarantees;
• fees, media spend handling and expense policies; and
• term, renewal and termination mechanics.

Requests for work outside the agreed scope may require a change order, additional fees or a revised timeline. ReachRush is not obliged to commence out-of-scope work until documented agreement is reached.

Proposals are valid for the period stated therein, or thirty days if no period is stated, and may be withdrawn or revised before acceptance.

5. Fees, invoicing and payment

Unless otherwise agreed in writing, ReachRush fees are quoted in Singapore dollars (SGD) and exclude applicable goods and services tax (GST), which will be added where required by law.

Payment terms are specified in the Client Agreement. Typical terms require monthly retainers or project fees payable within fourteen to thirty days of invoice date. Late payments may attract interest at a reasonable commercial rate and may result in suspension of services, withholding of deliverables or termination in accordance with the Client Agreement.

Advertising media spend is usually paid directly by the client to the relevant platform, or reimbursed to ReachRush only where explicitly agreed. ReachRush does not guarantee platform pricing, inventory availability, auction outcomes or account credit approvals.

Client-approved third-party costs such as stock assets, production vendors, research tools or platform subscriptions may be billed at cost plus an agreed management margin, or directly by the vendor as specified in the Client Agreement.

All fees are non-refundable except where expressly stated in the Client Agreement or required by applicable law. Deposits, if any, compensate for reserved capacity, onboarding and planning work.

6. Client responsibilities

Successful campaign delivery depends on timely collaboration. Unless otherwise agreed, the client will:

• designate a primary point of contact with authority to approve creative, offers, budgets and technical changes;
• provide accurate brand guidelines, product information, offers, pricing, legal disclaimers and audience restrictions;
• grant ReachRush necessary access to advertising accounts, analytics properties, websites, CRM systems and creative repositories;
• review and approve materials within agreed turnaround times;
• ensure that products, services, claims and data uses comply with applicable laws, industry rules and platform policies;
• maintain valid payment methods for media platforms and vendor accounts;
• refrain from making unauthorised changes to live campaigns, tracking implementations or experiment structures that undermine measurement integrity without notifying ReachRush; and
• promptly disclose material business changes that affect campaign strategy, such as inventory shortages, pricing shifts or regulatory constraints.

Delays caused by missing assets, approvals or access may shift timelines and do not entitle the client to fee reductions unless expressly agreed. ReachRush is not responsible for performance degradation arising from inaccurate client inputs, broken tracking, website outages, product-market mismatch or insufficient media budget.

7. Third-party platforms and tools

Our services frequently involve third-party platforms such as Google Ads, Meta, LinkedIn, analytics suites, email service providers, tag managers, CRMs and hosting providers. Your use of those platforms is subject to their terms, policies, API limits and enforcement actions.

ReachRush does not control third-party platforms and is not liable for outages, policy changes, account suspensions, attribution model changes, ad disapprovals, delivery restrictions or pricing fluctuations imposed by those platforms. We will use reasonable skill and care to operate within platform rules based on information you provide, but ultimate account ownership and compliance responsibility remain with the client unless the Client Agreement states otherwise.

Where ReachRush manages accounts on your behalf, you authorise us to act within the agreed scope. You remain responsible for billing relationships with platforms unless ReachRush expressly agrees in writing to act as a billing intermediary.

8. Advertising policies and acceptable content

All campaign creative, landing pages, offers and data practices must comply with applicable advertising laws and platform policies, including rules relating to misleading claims, prohibited products, intellectual property, privacy, endorsements, financial promotions and sector-specific regulation in Singapore and other targeted markets.

ReachRush may refuse, pause or remove work that we reasonably believe violates law, platform policy or these Terms. If a platform disapproves or penalises an account due to client-provided content, historical account issues or undisclosed restrictions, ReachRush is not liable for resulting downtime, lost spend or performance impact.

Clients must not request tactics that involve deceptive practices, fake engagement, unauthorised data scraping, trademark infringement or targeting vulnerable groups in prohibited ways.

9. No guarantees of marketing outcomes

Digital marketing performance is inherently uncertain. Reach, acquisition and lifecycle results vary by market, channel mix, offer strength, budget, creative quality, platform rules, competitive dynamics and customer behaviour.

ReachRush does not guarantee specific results, including but not limited to:

• lead volume, sales revenue or pipeline value;
• return on ad spend (ROAS), customer acquisition cost (CAC) or lifetime value (LTV);
• search rankings, impression share or quality scores;
• follower counts, engagement rates or viral reach;
• email open rates, click-through rates or conversion rates; or
• experiment win rates or statistical significance within a fixed period.

Any benchmarks, case stories, illustrations or metrics on the Website or in proposals are indicative, anonymised where stated, and provided for context only. Past performance does not predict future results. We commit to professional planning, transparent reporting and disciplined testing methodology, not to outcome certainty.

10. Intellectual property

Unless otherwise agreed in the Client Agreement:

• ReachRush retains ownership of pre-existing methodologies, frameworks, templates, tools, internal libraries, software scripts and know-how used to deliver services ("ReachRush IP");
• the client retains ownership of pre-existing trademarks, logos, product assets and client data;
• upon full payment of applicable fees, the client receives a licence to use final deliverables created specifically for the client during the engagement (such as approved ad copy, designed creatives, landing page copy or email templates), excluding ReachRush IP embedded within those deliverables; and
• ReachRush may reuse general learnings, non-confidential techniques and aggregated insights that do not identify the client.

ReachRush may display anonymised work or name the client in credentials only with prior written approval. The Website, brand elements, copy and design are owned by ReachRush or its licensors and may not be copied without permission.

If the client supplies materials, the client warrants that it has the rights to use and authorise ReachRush to use them for the engagement.

11. Confidentiality

Each party may receive confidential information from the other. The receiving party will use confidential information only to perform obligations under the Client Agreement, protect it with reasonable care, and not disclose it except to personnel and advisers who need to know, subject to confidentiality obligations, or as required by law.

Confidential information does not include information that is public without breach, independently developed, or lawfully obtained from a third party without restriction.

12. Data protection

Each party will comply with applicable data protection laws, including Singapore's Personal Data Protection Act 2012 where relevant. Our collection and use of personal data through the Website are described in our Privacy Policy. Campaign data processed on client platforms is handled according to the Client Agreement and client instructions.

13. Limitation of liability

To the fullest extent permitted by Singapore law:

• the Website and any pre-contractual information are provided on an "as is" and "as available" basis without warranties of any kind, whether express or implied, including fitness for a particular purpose or non-infringement;
• ReachRush's total aggregate liability arising out of or in connection with any Client Agreement or these Terms, whether in contract, tort (including negligence) or otherwise, shall not exceed the total fees paid by the client to ReachRush under the relevant Client Agreement in the three months preceding the event giving rise to the claim, or SGD 5,000 if no fees have been paid; and
• ReachRush shall not be liable for any indirect, incidental, special, consequential or punitive damages, including loss of profits, revenue, goodwill, data or business opportunity, even if advised of the possibility of such damages.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for death or personal injury caused by negligence or fraud.

14. Indemnity

The client will indemnify and hold harmless ReachRush, its directors, officers and employees from claims, losses, damages, penalties and reasonable legal costs arising from client-provided content, products, offers, data practices, intellectual property infringement, regulatory breaches, or misuse of platforms, except to the extent caused by ReachRush's wilful misconduct or proven negligence.

15. Term, suspension and termination

The term of each engagement is set out in the Client Agreement. Either party may terminate in accordance with that agreement, including for material breach not cured within a reasonable cure period where specified.

ReachRush may suspend or terminate services immediately if the client fails to pay undisputed invoices, breaches advertising or platform policies, engages in unlawful conduct, or creates reputational or compliance risk.

Upon termination, the client remains responsible for fees and expenses incurred up to the effective termination date and for media spend already committed where applicable. ReachRush will provide reasonable transition assistance if agreed and compensated. Provisions that by nature should survive termination — including confidentiality, intellectual property, limitation of liability, indemnity and governing law — will survive.

We may update or discontinue Website features at any time.

16. Force majeure

Neither party is liable for delay or failure to perform obligations due to events beyond reasonable control, including natural disasters, widespread outages, war, civil unrest, government actions, epidemics, or platform-wide failures, provided the affected party notifies the other promptly and uses reasonable efforts to mitigate impact.

17. Governing law and dispute resolution

These Terms and any non-contractual obligations arising from them are governed by the laws of the Republic of Singapore. The parties submit to the exclusive jurisdiction of the courts of Singapore, without prejudice to either party's right to seek injunctive relief in any competent jurisdiction.

Before commencing proceedings, the parties will attempt in good faith to resolve disputes through negotiation between senior representatives within thirty days of written notice of the dispute.

18. General provisions

If any provision of these Terms is held invalid or unenforceable, the remaining provisions remain in effect. Failure to enforce a provision is not a waiver. You may not assign your rights or obligations without ReachRush's prior written consent. ReachRush may assign these Terms in connection with a corporate reorganisation.

Notices to ReachRush should be sent to [email protected] and ReachRush Pte. Ltd., 2 Kallang Avenue, #09-12 CT Hub, Singapore 339407. Notices to clients will be sent to contacts designated in the Client Agreement.

We may revise these Terms by posting an updated version on the Website. Material changes take effect from the stated effective date. Continued use of the Website after that date constitutes acceptance of the revised Terms for Website use. Active Client Agreements continue under their existing terms until renewed or replaced.

19. Contact

ReachRush Pte. Ltd.
2 Kallang Avenue, #09-12 CT Hub, Singapore 339407
Email: [email protected]
Telephone: +65 6708 5264
UEN 202964283N